The 2009 PBR World Finals is officially underway.  Tonight they had the kickoff down on the Fremont Street Experience (FSE) and the first round bulls were selected and matched to riders.

In a new format, they already drew the bulls for the first round and put them in order.  Than they had VIP’s and super fans draw a name of a rider from chips in the trophy. So the rider was matched up to the bull.

Also at tonight’s festivites was the world premiere of retired world champion Justin McBride’s new music video “Beer Drinking Songs”.  Justin’s strong suit is in bull riding that’s for sure, but he plays a mean guitar and his vocals aren’t too bad for a country boy!

The world finals also serves as a family reunion of sorts for media and supporters.  With several different challenges making up the PBR circuit, this seems to be the only time that all the riders and all the supporters are actually all gathered in one place at the same time.

So this is the calm before the storm.  Look for many more updates as the next week progresses.

We will be feeding  Twitter with frequent pictures and updates… or check out our dedicated PBR website  thepbrlasvegas.com for fresh updates and news stories.