One Week in 2010

They heard your pleas for one week, not two…. The Professional Bull Riders, Inc. (PBR) is excited to announce the dates for the 2010 PBR Built Ford Tough World Finals in Las Vegas, Nev.  Instead of a two weekend competition, the 2010 event will run at the Thomas & Mack Center for five consecutive performances of non-stop action.  The top 40 bull riders in the world will compete from Wednesday, October 20, to Sunday, October 24—all looking to etch their name in the PBR history books and take home the $1 million bonus and the coveted gold buckle.

“All of the elements – from fan convenience to rider and bull logistics to production issues – just made sense,” said PBR Chief Executive Officer (CEO) Randy Bernard. “This is not only the most efficient approach, but it ensures that we can provide our fans with the best overall experience, whether they’re here in Las Vegas or watching at home.”